FC 27, everywhere: our SOCIAL launch film for EA SPORTS aND CHELSEA FC
Five minutes with each player. One idea: wherever they are, they’re playing FC 27.
We worked directly with EA SPORTS to create a launch film featuring players from Chelsea FC’s men’s and women’s teams. A big project for 2 Player Studios, bringing together football, gaming and the playful storytelling we love.
The brief was to make something seamless, funny and unexpected, built around the idea that whatever else was happening, the players were finding time to get into FC 27 early.
Mark and Jack developed the creative for social, with a simple ambition: keep people curious about where we would find the next player, and what they would be doing.
Same game. Different surroundings.
Our treatment centred on a repeated slow zoom. Start wide, move in towards a player absorbed in the game, then cut to another player in a different setting and keep that movement going.
The aim was to give the film a continuous rhythm, with each new scene bringing another surprise. We wanted it to feel like we’d caught the players sneaking in a game, wherever they happened to be.
With five minutes available per player, every moment mattered. The creative had to work within that window while leaving space for the players to give it personality.
Behind the cameras
The crew deserves some screen time too. Alongside the finished film, we’re sharing a selection of behind-the-scenes photos and videos from the shoot, giving you a closer look at the people and work behind it.
A big win, made together
Working directly with EA SPORTS on an FC launch is a big moment for us. For a studio founded by two brothers who grew up playing in two-player mode, there’s something particularly special about bringing football and gaming together in this way.
Big thanks to Drew Jenkins at EA for bringing us on board, and to Annie O’Brien and Molly Johnson at SPORTFIVE for their support throughout. Thanks too to the Chelsea players and our whole crew, from production and camera to sound, catering and post. This one was a team effort.
One we’re proud to share.
The team
Producer: Mark Upson
Director: Jack Upson
DOP: Tom Solt
Camera Operator: Callum Johnson
Camera Operator: Rowan Prosser
Camera Operator: Rowen De-Souza
Camera Operator: Santiago Bernaldo De Quiros
Sound Operator: Cael McNally
Catering: Wolf & Lamb
Edit, Grade and Sound Design: 2 Player Studios
EA: Drew Jenkins
SPORTFIVE: Annie O’Brien and Molly Johnson