HIT THE ROAD WITH “KIA TROPHY TREK”

We’re thrilled to wrap and share behind‑the‑scenes of our latest campaign with Kia and LTA — the four‑part road‑trip series that took us from Los Angeles to Dallas, carrying the new Rookie of the Year and Player of the Year trophies to the grand finals stage.
The brief? Make it a road trip. Add personality. Put it on socials. We said: say no more.

Part travel doc. Part buddy comedy. All LoL.

The series followed our talent cast (Raz & Flowers) from Riot HQ in LA to the heart of the LTA Finals in Dallas — packed into the all-electric Kia EV9, trophies glowing in the backseat like VIPs.

Each episode took on its own flavour:
Ep 1: Find the trophies. Find the car. Hit the road.
Ep 2: Who’s your pick for Kia Rookie of the Year?
Ep 3: KPOTY predictions, playlist debates and roadside chaos.
Ep 4: The final delivery — with just enough time to spare.

From 9x16 to 16x9 (and onto the big screen)

After all four episodes went out on social, Episode 4 was reworked for the arena screen in Dallas. The 16:9 version played out in front of a packed LTA crowd before the awards were revealed live on stage.

We even have the video to prove it (and a few photos from our camera roll too 👇).

We kept it light, loreful and LoL-coded — and the community picked up what we were putting down:

“Give the dudes who recorded this a raise. This is gold!”

Big thanks to Riot, Kia and the incredible crew on this one. Always a pleasure making work that shows up on socials and stadium screens. We’re already plotting what the next adventure could look like...

Want in? Let’s talk.